This week, Greg and Mike talk about ways to open the call and make the initial pitch. We discuss the opening 15-30 seconds (the “positioning” statement) and the lead-in to the value proposition. We also talk about a couple of our own pet hates, which we definitely would NOT recommend leading in with.
Comments, suggestions and feedback are welcome, as always, to mike@coldcallingpodcast.com and greg@coldcallingpodcast.com
