In this weeks episode of The Cold Calling Podcast, we go into more detail on the subject of value statements, and discuss some alternative approaches you could use, based upon your industry, product or service.
We explore the following eight approaches (along with various combinations) and discuss when they might be most appropriate:
- Name-dropping approach
- Assumed problem approach
- Consumable/raw material approach
- Hot topic approach
- FUD approach
- Getting to know you approach
- Cyclical approach
- Vacuous bullsh*t approach
If you have any questions or feedback (or if you want to record and send us an audio comment to play on a future show), you can contact us at mike@coldcallingpodcast.com or greg@coldcallingpodcast.com.
