On this weeks show, we talk about cultural differences. How should you change your approach when cold-calling decision makers who are based in a different country, or who come from an entirely different culture, to your own? What works in the US does not necessarily work in the UK, and vice versa.
Additionaly, we talk about some of the things you should be aware of when calling France, Germany, Scandinavia, Middle East, Asia, etc.
This is a topic on which we would really welcome some feedback, so please send your e-mails to mike@coldcallingpodcast.com and/or greg@coldcallingpodcast.com.











2 comments so far
Greg/Mike. Liked this show and had to write a comment. As a Brit (originally living and working in Central London), now living in Canada, with a few years of cold calling (as a Finance/Accounting recruiter) under my belt, I can relate to your observations about the risk averse Canucks.
However, I am surprised that in your own business you have had troubles breaking into the Canadian market. I found that my accent served as a huge advantage in getting my foot in the door and from there on it was easy. Perhaps it is the nature of the services you are selling on behalf of your clients that is very different to the sector that I was working in.
Keep up the great podcast
PS In your podcast called ‘Trapped’ you might want to note that not all PA’s are female and not all senior managers who have PA’s are male ;0)
Hi Juliette, and thanks for the comment.
You’re absolutely right in your analysis. The british accent certainly is helpful in both Canada and US, but in the Canadian market, Greg and I always seem to face questions about “sharing the risk” when selling our services.
And good point regarding the female/male thing. We’ll have to be careful not to generalise like that going forward!
Cheers
Mike
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