This week on the Cold Calling Podcast, we discuss some techniques you can use to steer telephone conversations in the direction YOU would like them to go, rather than be at the mercy of the person you are calling.

We stress the merits of recording your conversations, so you can listen back and fine-tune your approach, and we cover various tips and tricks you can use, including the use of “loaded” questions, silence, interruptions and changing the subject, to give you control of the conversation.

We also have an update on our competition (entries are still being accepted until 31st January 2007, so send us your best tips and tricks if you want the opportunity to win a Creative Zen).

If you have any comments, questions or feedback, or if you would like to suggest a topic for a future show, please e-mail mike@coldcallingpodcast.com or greg@coldcallingpodcast.com, or call our audio comment line on 020 7193 1295 (from the UK) or +44 20 7193 1295 (from overseas).

 CCP024 - Steering Conversations [24:42m]: Play Now | Play in Popup | Download (4201)

Hello and Happy New Year!

For our first episode of 2007, we discuss how to leverage information you might uncover on one call, on your next and subsequesnt calls.

Using this technique can make your cold calling much more effective. Leading in with “inside information” that is both relevant and topical to the prospect you are calling, can yield excellent results.

We also have a couple of announcements to make about The Cold Calling Podcast going into 2007, and there is a competition where you can win a Creative Zen MP3 player.

If you have any comments, questions or feedback, or if you would like to suggest a topic for a future show, please e-mail mike@coldcallingpodcast.com or greg@coldcallingpodcast.com, or call our audio comment line on 020 7193 1295 (from the UK) or +44 20 7193 1295 (from overseas).

 CCP023 - Using Feedback for Leverage [28:37m]: Play Now | Play in Popup | Download (3734)