On this week’s episode of The Cold Calling Podcast, Greg and Mike talk about how, if you are a business owner or a sales manager, you can instill a culture of cold-calling within your firm.

We cover the issue of realistic expectations, the “10/10″ rule, and a great way to incentivise salespeople to hit realistic calling targets.

We also announce the winner of our first competition, who won a Creative Zen MP3 player by sending in an excellent cold-calling tip (which we briefly explain but will probably cover in more detail on a future show). We now have a new competition, so listen in for details of how to win another Zen.

If you have any comments, questions or feedback, or if you would like to suggest a topic for a future show, please e-mail mike@coldcallingpodcast.com or greg@coldcallingpodcast.com, or call our audio comment line on 020 7193 1295 (from within the UK) or +44 20 7193 1295 (from outside the UK).

Listen Now:

 CCP026 - Promoting a Prospecting Culture [19:56m]: Play Now | Play in Popup | Download (5512)