CCP032 - Pros & Cons of Outsourcing Telephone Prospecting [20:31m]: Play Now | Play in Popup | DownloadIn this week’s episode of The Cold Calling Podcast, we talk about the pros and cons of outsourcing your telephone prospecting activities to a third party or agency.
Under what circumstances should you consider doing this? What qualities should you be looking for in the person or company who will be calling prospects on your behalf? And what are some of the important mistakes to avoid?
Many organizations have very good sales teams with top class sales professionals. But they often fall short when it comes down to getting on the phone and prospecting for new business. So there are a couple of ways to deal with this. Either you can arrange for some dedicated cold calling sales coaching for your team, so that they learn how to cold call effectively on a consistent basis, or you can outsource the “sharp end” of the sales process to a lead generation firm. Or you can do nothing and hope that prospects come to you!
If you follow the “cold calling doesn’t work” philosophy then go ahead and follow the third option. But if you realize there is a gap between where you are and where you would like to be in terms of generating new business leads for your sales team, then you will probably enjoy this discussion, so click on the play icon above to listen to the podcast.
If you would like personal, one-on-one cold call training from Mike or Greg, please visit our sales coaching page to find out more.
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