In this week’s episode of The Cold Calling Podcast, we talk about the pros and cons of outsourcing your telephone prospecting activities to a third party or agency.
Under what circumstances should you consider doing this? What qualities should you be looking for in the person or company who will be calling prospects on your behalf? And what are some of the important mistakes to avoid?
If you have any comments, questions or feedback, or if you would like to suggest a topic for a future show, please e-mail mike@coldcallingpodcast.com or greg@coldcallingpodcast.com, or call our audio comment line on 020 7193 1295 (from within the UK) or +44 20 7193 1295 (from outside the UK).
Finally, we have recently launched a new podcast series focused on Business-to-Business marketing, titled (not surprisingly) The B2B Marketing Podcast. Check it out at www.b2bmarketingpodcast.com.
Listen Now:
CCP032 - Pros & Cons of Outsourcing Telephone Prospecting [20:31m]: Play Now | Play in Popup | Download (5890)
1 comment so far
im a Sales and Marketing executive of a small software company, i do a lot of cold callings as a lot of ppl are still not aware of the product we deal in.
Cold calling is effective when u know whom u r calling. And by convicing them how the product will help them do their job efficiently, i have had prospective clients wanting to know more about the product.
Cold Calling is followed up by giving them brochures of the company and trail usage of the software.
Sooner or later, they get to know what the product actually is.
But i wanna improve my marketing strategy, i was wondering if anyone could suggest me if there is any alternative ways to cold calling.
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