This week, we have a special guest on The Cold Calling Podcast – Mark Whitehouse, Director of Channel Alliances.
We talk with Mark about how “indirect selling” (i.e. using partners) can help you increase your sales pipeline and close more business.
Mark explains why you should add channel selling to your arsenal, discusses some of the criteria for choosing the right partners to help you sell your solutions/services, and examines what your ideal partner might want from you.
If you would like personal, one-on-one cold call training from Mike or Greg, please visit our sales coaching page to find out more.
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